Marketing has changed greatly over the years. Whilst some of the traditional techniques are still in use today, the advancement of technology has given rise to some additional possibilities. Online video is one such development and in this article I will discuss the benefits of video marketing and why it is good for your business.
Everyone uses a variety of marketing strategies and the aim is always to get more traffic to the website. You need to take some time to investigate and plan out whether each strategy is really suitable for your business model. If you feel video is worth looking into then you will find it will be a useful tool to use in your marketing. Of course the benefits of video marketing reasons why you should be using video in your online efforts are numerous.
Once you have invested either time or money into creating a video it will keep on working for you 24/7 for 365 days a year. Yes, just that small investment on your behalf will bring wonderful benefits in the long run.
When you look at the long term picture it is not hard to see just why the benefits of video marketing will be good for your business. It certainly is the most cost effective way of marketing your business. Traditional print advertising has a very short shelf life, especially in these days of the internet. It’s very hard to track where your visitors are coming from and how they are finding you.
With online video you are able to track where your viewers are from, precisely how many people are watching your video and what time they are watching your video up to. This is another reason for looking at the benefits of video marketing. You are able to get very precise monitoring information which is extremely useful to you. Once you know some of these statistics you can start to target your videos better.
If you are a small business owner you should really be taking advantage of video. Once your video is done it will stay on the internet forever, bringing you brand new customers week in, week out. It’s a very low cost system, bringing you the benefits of video marketing. You will also find it to be extremely cost effective.
If you are creating general videos with yourself on camera you really do not need to go out and buy a heap load of expensive camera equipment. Have you heard of the Flip camera? This is a small camera, the size of a smartphone in fact, that shoots great video. Also, it you do have a smartphone such as an iPhone then you will be able to experience the benefits of video marketing. With the iPhone in particular, you will find you can obtain some great results from the high definition video available.
If you want to create video sales pages or convert articles into video then you would need some package that can handle this. Even better, outsource it to someone who will get the job done for you. Just send them your text sales page format and let them do the rest. By doing this you are getting the benefits of video marketing while concentrating on other aspects of your business.
You will need a computer to process the video. The files can be large at times as video takes up a lot of space so make sure you have a large enough hard drive to store your results. Also make sure you have a good size memory on your computer. If you are using a Flip camera for example, the video files tend to be quite small so you may gravitate towards that kind of camera when exploring the benefits of video marketing.
Visual engaging format
Imagine for a moment you are looking to buy a product and you have arrived at the sales page. How long is it? Are you faced with the possibility of reading what looks like an encyclopaedia when you just want the facts? The benefits of video marketing can certainly be seen to be useful here. This is the problem with many sales pages today. They are full of fluff and just way too long. Our attention spans will only take so much.
Video offers the ability to give you more of a visual experience. You can hear someone talking out the sales page as well as the possibility of actually demonstrating the product. Having a visual experience is certainly one of the benefits of video marketing.
Branding yourself
With a static sales page nobody knows who you really are and if you actually exist at all. There are so many fake pages on the internet making wild claims and it is easy to fall for them.
Video will allow you to show yourself and this builds a level of trust with the viewer. In effect you are branding yourself and your company. Of course, even though you are using the benefits of video marketing, you may not want to physically show yourself to the whole world. This is not an issue as you can still have a video with plain text and narration. This would be a video sales page and a novel way of marketing yourself.
Video marketing tools
How can you market yourself with video? There are many options here for you. It takes work and patience, but will offer more of the benefits of video marketing quickly. Firstly there are many tools out there that can help you create your online video and help you get the benefits of video marketing. If you find you do not have the time to do it then simply outsource it to someone who does this kind of work. You will find they have the required video marketing tools to get the job done.
Having a finished video means you have the possibility of getting backlinks back to your website. Once you put it on other sites you will get a backlink to your site. This has the added value of giving you more website visitors. Are you starting to see the benefits of video marketing today?
Viral video marketing
Once your video has been created it should be uploaded to video sharing sites such as YouTube. If enough people like your video it would go viral and spread to other sites. You can even share it yourself on sites such as Facebook. This is known as viral video marketing.
When a video goes viral you have the benefit of getting more traffic back to your website and improving your conversions. These are more of the benefits of video marketing. You will discover more video marketing secrets as you progress with online video.
Conclusion
Studies have shown that we prefer to watch video as opposed to read dry static text. Video is what we have grown up with and it is familiar to us. You have no need to struggle again when it comes to getting clients and sales.
You can create video content quite quickly. Compare that to text and you can see why video marketing is a good bet. It can take quite some time to write a sales page or article for example.