Discover The Benefits of Video Marketing

Marketing has changed greatly over the years. Whilst some of the traditional techniques are still in use today, the advancement of technology has given rise to some additional possibilities. Online video is one such development and in this article I will discuss the benefits of video marketing and why it is good for your business.

Everyone uses a variety of marketing strategies and the aim is always to get more traffic to the website. You need to take some time to investigate and plan out whether each strategy is really suitable for your business model. If you feel video is worth looking into then you will find it will be a useful tool to use in your marketing. Of course the benefits of video marketing reasons why you should be using video in your online efforts are numerous.

Once you have invested either time or money into creating a video it will keep on working for you 24/7 for 365 days a year. Yes, just that small investment on your behalf will bring wonderful benefits in the long run.

When you look at the long term picture it is not hard to see just why the benefits of video marketing will be good for your business. It certainly is the most cost effective way of marketing your business. Traditional print advertising has a very short shelf life, especially in these days of the internet. It’s very hard to track where your visitors are coming from and how they are finding you.

With online video you are able to track where your viewers are from, precisely how many people are watching your video and what time they are watching your video up to. This is another reason for looking at the benefits of video marketing. You are able to get very precise monitoring information which is extremely useful to you. Once you know some of these statistics you can start to target your videos better.

If you are a small business owner you should really be taking advantage of video. Once your video is done it will stay on the internet forever, bringing you brand new customers week in, week out. It’s a very low cost system, bringing you the benefits of video marketing. You will also find it to be extremely cost effective.

If you are creating general videos with yourself on camera you really do not need to go out and buy a heap load of expensive camera equipment. Have you heard of the Flip camera? This is a small camera, the size of a smartphone in fact, that shoots great video. Also, it you do have a smartphone such as an iPhone then you will be able to experience the benefits of video marketing. With the iPhone in particular, you will find you can obtain some great results from the high definition video available.

If you want to create video sales pages or convert articles into video then you would need some package that can handle this. Even better, outsource it to someone who will get the job done for you. Just send them your text sales page format and let them do the rest. By doing this you are getting the benefits of video marketing while concentrating on other aspects of your business.

You will need a computer to process the video. The files can be large at times as video takes up a lot of space so make sure you have a large enough hard drive to store your results. Also make sure you have a good size memory on your computer. If you are using a Flip camera for example, the video files tend to be quite small so you may gravitate towards that kind of camera when exploring the benefits of video marketing.

Visual engaging format

Imagine for a moment you are looking to buy a product and you have arrived at the sales page. How long is it? Are you faced with the possibility of reading what looks like an encyclopaedia when you just want the facts? The benefits of video marketing can certainly be seen to be useful here. This is the problem with many sales pages today. They are full of fluff and just way too long. Our attention spans will only take so much.

Video offers the ability to give you more of a visual experience. You can hear someone talking out the sales page as well as the possibility of actually demonstrating the product. Having a visual experience is certainly one of the benefits of video marketing.

Branding yourself

With a static sales page nobody knows who you really are and if you actually exist at all. There are so many fake pages on the internet making wild claims and it is easy to fall for them.

Video will allow you to show yourself and this builds a level of trust with the viewer. In effect you are branding yourself and your company. Of course, even though you are using the benefits of video marketing, you may not want to physically show yourself to the whole world. This is not an issue as you can still have a video with plain text and narration. This would be a video sales page and a novel way of marketing yourself.

Video marketing tools

How can you market yourself with video? There are many options here for you. It takes work and patience, but will offer more of the benefits of video marketing quickly. Firstly there are many tools out there that can help you create your online video and help you get the benefits of video marketing. If you find you do not have the time to do it then simply outsource it to someone who does this kind of work. You will find they have the required video marketing tools to get the job done.

Having a finished video means you have the possibility of getting backlinks back to your website. Once you put it on other sites you will get a backlink to your site. This has the added value of giving you more website visitors. Are you starting to see the benefits of video marketing today?

Viral video marketing

Once your video has been created it should be uploaded to video sharing sites such as YouTube. If enough people like your video it would go viral and spread to other sites. You can even share it yourself on sites such as Facebook. This is known as viral video marketing.

When a video goes viral you have the benefit of getting more traffic back to your website and improving your conversions. These are more of the benefits of video marketing. You will discover more video marketing secrets as you progress with online video.

Conclusion

Studies have shown that we prefer to watch video as opposed to read dry static text. Video is what we have grown up with and it is familiar to us. You have no need to struggle again when it comes to getting clients and sales.

You can create video content quite quickly. Compare that to text and you can see why video marketing is a good bet. It can take quite some time to write a sales page or article for example.

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Online Video Marketing Traffic Explosion

Online video marketing is typically low cost and does not have the high advertising costs associated with television advertising. It can be said that its power is getting very close to traditional television advertisements. It is certainly more effective than print ads.

More and more businesses are starting to use internet video marketing in their advertising campaigns. It really is the way forward for your business and there are many possibilities. Isn’t it time you looked into online video marketing and moved into the future? Embrace it and look at the possibilities awaiting you in online video marketing internet content.

Know your business focus

What is it that you hope to achieve from your marketing? Are you looking to get new customers or subscribers? Would you like to increase your conversions and sales?

Whatever your ultimate goal, it is important for you to have a good video marketing campaign in place. Using online video marketing content will certainly go some way to helping you achieve your business objectives.

We prefer visual content

Ever since television appeared we have liked to stare at screens, being entertained by whatever it can throw at us. Television had a big impact on society for many decades and now the internet is doing exactly the same.

People actually spend more time online now than they do watching television. There are so many ways of being entertained by the variety of internet content available today. One of these ways is video content. Yes individuals and businesses have realised online video marketing offers great opportunities for them.

Imagine for a moment you wanted to sell your house. You contact a real estate company to advertise your house for you. Everyone else has a photo of their house on display, but you decide to go one better. You decide to take out your video camera and go from room to room recording every little detail.

When people come to enquire about a house, who do you think is going to get the most interest from potential buyers? It is most likely going to be you because you have done your online video marketing and have given them something visual to look at. Not just a dry static photograph like everyone else. We prefer to watch video and this is a prime example of the power of video marketing.

At one time banner ads were a popular form of advertising on the internet. They still have some effectiveness to be honest, but some of their power has been eroded in recent years. If a person is faced with the choice of looking at a banner ad or a video, they are more likely to watch the video.

As part of your online video marketing strategy you are allowing others to put the video they like onto their website or blog, or even share it with others. You are effectively giving out an online video marketing social experience, which will get you more traffic in the long term.

Product advertising

If your business has a product you wish to promote then video offers tremendous possibilities here. It is not so easy to explain what the product actually does in plain text. Is your potential customer going to bother reading through the explanation or are they likely to skim through it?

With online video marketing you can create an engaging video that will allow you to demonstrate your product visually. The viewer will have a better experience when they watch the moving pictures and hear a voice talking. As part of the video you could add a link of your website so that they can visit it and check out the product further. At this point you can go for the sale.

Why not give your products the online video marketing treatment they deserve and add a new angle to your marketing efforts.

Sales pages into video

Have you ever seen some of those long sales pages on the internet? If you’re anything like me you cannot be bothered to read all the way through. Paragraph after paragraph of long waffling text when all you really want to know is what it can do for you and how much is it going to cost.

A video sales page that you create as part of online video marketing will offer so much more than a static text sales page. You don’t need to appear on camera if you do not want to.

The video can be made up of text and somebody can be reading it out loud. You can also add in pictures or effects if you want to. It all helps to offer a great viewing experience and will increase the likelihood of you getting sales.

Is video marketing expensive?

The simple answer is online video marketing is a low cost method of marketing. You do not need expensive video equipment to make a good video. What you must ensure is that your video is engaging. Offer value to people and they will reward you by checking out further what you have to offer.

Hosting your video can be done on YouTube. This offers a number of benefits because millions of people worldwide visit this site on a daily basis. Think of the traffic you could get as a result of online video marketing. You will have more people coming back to your website as a result of people watching your video on YouTube. More traffic increases the likelihood of more sales and subscribers. Also it helps with your online marketing video seo efforts.

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